StoryCorps Brightness in Black Launch
ROLES
advertising
identity design
creative direction
PRINT
digital
TIMEFRAME
12 weeks
TOOLS
InDesign
Illustrator
CANVA
Challenge
Build out all the assets the launch of Brightness in Black, StoryCorps’ latest initiative, including wayfinding, environmental graphics, signage, merch/swag, flyers, and digital content (video, social media). Work within the original Brightness in Black sub-brand guidelines, designed by the amazing Neon Butterfly. Build a rich, visible brand presence in Philadelphia’s Kimmel Center for launch events — a beautiful piece of architecture, but also cavernously large — on a budget that respects the funding budget.
“For too long, Black experiences have often been presented through a limited lens, missing the full spectrum of our humanity and experience. Brightness in Black is handing the mic to the Black community across the country and inviting us to share our personal stories of aspirations, connection, triumph, resilience, and gratitude.”
